Tourism Advisory Council of PEI ~ Provincial Product Development

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Icon product represents Prince Edward Island’s unique selling points and world-class product. This product is provincial in nature and has been recognized in the Industry’s Five Year Tourism Strategy as ‘core’ product, pivotal to the future development and growth of PEI’s tourism sector. Numerous opportunities exist to build upon these core tourism products to increase quality and competitiveness.

Beaches
A beach strategy for PEI’s network of beach product is currently underway. This product strategy will identify areas for enhancement, development and communication.

Confederation Trail
A plan was developed in 2005 indicating a three-year development plan to enhance the Island wide Confederation Trail. Phase II of the study is in implementation phase in 2007. Download the detailed plan for trail development.

Anne of Green Gables
2008 is the 100th Anniversary of Lucy Maud Montgomery’s writings. Plans for the celebrations have been underway for a number of years. Learn more about the plans from the Anne 2008 Committee.

Golf
Golf is unique selling point for the Island’s Tourism Industry. Golf PEI, an industry-led membership based Sector Group is responsible for marketing the PEI golf product. Visit the Golf PEI website.

Coastal Touring
Scenic touring remains the number one ‘thing to do’ for visitors to the Island. Since 2005 the industry and both levels of government have been implementing a plan to re-vamp the Provinces Scenic Touring Network. This plan was based on extensive consumer research conducted in 2004. The research reports are available by contacting Tourism PEI.

Western PEI began the process and have launched North Cape Coastal Drive, in 2006 Eastern PEI launched Point’s East Coastal Drive. Both drives offer visitors new signage, maps, scenic look-offs, touring routes and much more. Central PEI tourism stakeholders have begun the process to look at re-branding the central touring region for the 2008.

Strategy 2015: Momentum - Invention - Mobilization!

The new five year tourism strategy for Prince Edward Island was launched to industry on March 4, 2011. For more on the strategy process and to read the document, visit our blog!