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 Product Development is at the core of the Five-Year Strategy because it is the most important factor to our long-term growth and sustainability as a tourism destination. There is no one magic intervention to resolve the industry’s product development challenges - rather, a mix of strengthening existing core product and developing new offerings. Tourism product development can sometimes seem like a catch-all phrase as it encompasses a wide array of initiatives. The most important to our success as a tourism destination is the PEOPLE; as operators and employees we have the ability to greatly impact a visitors experience and convert them into raving fans.
The Tourism Advisory Council plays an important role advising both the Provincial and Federal Government on investment priorities for tourism. You will find valuable information on this website about the many facets of product development and programs available to industry groups. New tourism product development happens as a result of creativity. Please contact TAC or Tourism PEI with your ideas and proposals.
Major Concert/Event Investment Policy now available online - download now.
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  A Case for Increased Investment in Tourism - The Tourism Advisory Council has developed a business case which demonstrates the rationale for increased investment in tourism. Read more.
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